About MBendi

MBendi Information Services (Pty) Ltd is a privately owned Internet business publishing company founded in 1995 and based in Cape Town, South Africa. The company uses the Internet to support business and political decision makers worldwide.

The MBendi website and E-mail newsletters assist organisations to find and research potential opportunities and partners. At the same time, MBendi helps providers of products and services to reach decision makers in a cost-effective way.

While MBendi’s scope includes all the regions of the world and all industry sectors, our main focus is on energy, mining, travel, trade and the developing world, especially Africa. Our newsletter commentary addresses issues relevant to the future of both the developed and developing worlds.

Each month the MBendi website is used by some 250,000 visitors, while the twice monthly MBendi newsletter is sent to a readership of nearly 100,000. Although the demographics change from month to month, these audiences are generally located in Africa (46%), Asia Pacific (20%), Europe (18%) and North America (15%).

Our readers are mostly managers and professionals from organisations large and small. They are influential in their organisations while, in their personal capacities, they are high net worth individual investors, travelers and consumers.

Advertising is MBendi’s main source of revenue. At any time, more than 100 companies, of all sizes and from around the world, advertise in our website and newsletters in order to reach these audiences. We provide a range of innovative advertising solutions to suit all budgets with special emphasis on measuring the results obtained to ensure our clients’ objectives are achieved. Many of MBendi’s clients repeat their advertising year after year.

MBendi’s directors have extensive worldwide experience of strategic management, information systems, the world energy industry and African business. Over the years MBendi's activities have received considerable publicity in the local and international press. Several thousand websites around the world, including those of the World Bank and G8 governments, include links to the MBendi website.

Earn and Learn, conducted with the University of Cape Town, is an ongoing project to develop the business skills of students from deprived backgrounds. MBendi enjoys Level 4 BEE status under South African law.